Wonda Coffee, Astro Shaw partner up to bring 'Keluang Man' to the silver screen
Source: Free Malaysia Today
Author: Fmt Lifestyle, Sheela Vijayan
PETALING JAYA: If you grew up from the late 1990s to the early 2000s, you may have fond memories of an animated television series that featured a superhero known as "Keluang Man". Perhaps he made you laugh hard with his comedic antics, or inspired you with his courage and resilience!
Now, you'll be thrilled to learn that Wonda Coffee, together with Astro Shaw, are set to bring "Keluang Man" to the silver screen. Written and directed by Anwari Ashraf, the live-action movie is produced by Astro Shaw and will star Nas Muammar Zar, more popularly known as Nas-T, as the iconic superhero.
Over the years, Wonda Coffee, one of the products under Etika Sdn Bhd, has been strongly championing local initiatives. The partnership is driven by one key objective: to support local talent and entertainment in Malaysia.
"Wonda Coffee is always close to the hearts of Malaysians," said Etika vice-president of marketing Amy Gan.
"Through our collaboration with Astro Shaw for 'Keluang Man', we wish to reiterate our support for the local entertainment industry, backing the gifted director, writers, cast, production, and post-production efforts that go into bringing this legend to the silver screen."
Speaking with FMT Lifestyle, Gan elaborated: "In our last Merdeka Day campaign, we celebrated everything Malaysian - our culture, language, and anything uniquely Malaysian. So, this time around, it's 'Keluang Man', Malaysia's very own superhero. This is a new milestone for Wonda Coffee.
"As a brand that believes in the power of local talent, we aspire to be more than just a beverage brand, but to be the drink that Malaysians indulge in for every local cinematic experience."
Wonda Coffee, one of Malaysia's leading ready-to-drink coffee brands, celebrated its 10th anniversary last year. Made from premium-quality beans, their coffee is rich, smooth and absolutely delicious - the perfect beverage to sip on as one enjoys the "Keluang Man" movie in the near future!
Meanwhile, Astro Shaw vice-president and head Raja Jastina Raja Arshad said: "This collaboration marks a strong beginning for Astro Shaw in setting new standards for innovative marketing strategies in the film industry.
"By leveraging the combined experiences of Astro Shaw and Etika, we are confident that this collaboration can achieve its objectives."
More than just entertainment, Wonda Coffee hopes to instil values that "Keluang Man" embodies in the younger generation. As such, to further mark the collaboration, a unique "Keluang Man" wall-climbing zone was unveiled at KidZania Kuala Lumpur last Saturday.
Here, visitors aged eight to 18 are able to put their superhero skills to the test and have lots of fun! Through the introduction of the "Keluang Man" wall-climbing zone, KidZania is forecasting over 400,000 visitors this year.
During the unveiling ceremony, Nas, as Keluang Man, encouraged the crowd to help him rescue his cat, who had found itself stuck on top of the wall. Although it was only a stuffed toy, a young girl heroically ascended the wall and rescued the feline as the crowd cheered for her - demonstrating the courage that Keluang Man embodies.
"We are thrilled to partner with Astro Shaw to bring 'Keluang Man' to life in such an engaging and interactive way," Gan concluded. "This marks the beginning of many, many adventures that we will have together."
Discover more about Wonda Coffee here, as well as on Facebook and Instagram. To learn more about KidZania Kuala Lumpur, click here.
KidZania Kuala Lumpur
Curve Nx, 18, Jalan PJU 7/5,
Mutiara Damansara
47810 Petaling Jaya, Selangor