Heineken, Carlsberg beer prices to go up by 5%
Source: Daily Express Sabah
PETALING JAYA: The price of beer produced by Heineken Malaysia Bhd and Carlsberg Brewery Malaysia Bhd will increase by around 5% from April 1, according to a report by Sin Chew.
It quoted Petaling Jaya Coffeeshop Association chairman Keu Kok Meng as saying that retailers had received an official notice on the matter from the two brands.
ADVERTISEMENT
"We were informed about the matter three weeks ago," he reportedly said.
Keu said the decision was made due to increasing operational and ingredient costs, and that the last time beer prices were raised was in July 2022, by about 6%.
SPONSORED CONTENT Sabah revenue hits RM6.97 billion: Hajiji says GRS State Government may see full term Kota Kinabalu: The Sabah Government continued its momentum in managing the economy in line with the commitment and spirit of the Sabah Maju Jaya (SMJ) when it posted record high state revenue of RM6.973 billion last year. Read more He said the impending price hike for beer would impose a heavier burden on coffee shops than increases in other essentials such as coffee and tea powder, electricity and water bills, and sugar.
"There is only so much we can bear. Retailers like coffee shops have no choice but to raise our own prices," he said.
ADVERTISEMENT
The owner of a bar in Petaling Jaya also confirmed the matter to FMT.
Heineken Malaysia produces Heineken, Tiger Beer, Guinness, Strongbow, Apple Fox, Anchor, Kilkenny and Edelweiss, among others, while Carlsberg Malaysia's products include Carlsberg, 1664, Somersby, Connor's, and Skol.
ADVERTISEMENT
FMT has reached out to Heineken Malaysia and Carlsberg Malaysia for comment.
Stay up-to-date by following Daily Express's Telegram channel.
Daily Express Malaysia
* Follow us on Instagram and join our Telegram and/or WhatsApp channel(s) for the latest news you don't want to miss.
* Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available.