Yiu Wing Entertainment and AXA Collaborate to Unveil 'AXA Dreamland' at New Territories - Travel And Tour World

Source: Travel And Tour World

AXA Hong Kong and Macau ("AXA") is thrilled to announce the launch of "AXA Dreamland," a multifaceted venue that brings together sports, culture, and leisure at GO PARK SAI SHA, proudly sponsored by AXA and managed by Yiu Wing Entertainment Group ("Yiu Wing"). Positioned as a new cultural beacon in the New Territories, AXA Dreamland builds on the momentum of the successful "AXA x WONDERLAND" partnership, further enhancing the local entertainment, arts, and sports scene, and providing a vibrant stage for dream chasers.

Located at 9 Hoi Ying Road within GO PARK SAI SHA, a sprawling sports and commercial hub developed by Sun Hung Kai Properties Limited ("SHKP"), AXA Dreamland integrates seamlessly into this mega development project. The venue, housed in the indoor multipurpose stadium of GO PARK SAI SHA, is equipped to host a variety of events, from small to medium-sized music concerts to various sports competitions, with a capacity of 1,500 people and a robust occupancy rate of 80%. With over 50,000 expected attendees, AXA Dreamland is set to be a pivotal gathering place for local entertainment and sports enthusiasts.

The grand opening ceremony of AXA Dreamland was marked by memorable moments, including addresses by Ms. Sally Wan, Chief Executive Officer of AXA Greater China, Mr. Daniel Chang, CMO and Partner at Yiu Wing Entertainment Group, and Ms. Judy Chow, General Manager - Leasing at Sun Hung Kai Real Estate (Sales and Leasing) Agency Limited. The event also featured live performances by popular local bands RubberBand and Cozy Syndrome, creating a vibrant and unforgettable atmosphere for all in attendance.

Sally Wan, Chief Executive Officer, AXA Greater China, said, "We are thrilled to further collaborate with Yiu Wing again, to unveil AXA Dreamland, bringing diverse entertainment experiences to our community. Nestled within the indoor multipurpose main venue of GO PARK SAI SHA and complemented by a variety of dining, retails, indoor venue for sports and leisure facilities, we believe it will undoubtedly become a premier hub for local entertainment and sports enthusiasts. This is more than just a venue offering diverse experiences; AXA Dreamland is a platform for everyone to pursue and achieve their dreams, whether they are passionate about music, sports, art, or culture."

Daniel Chang, CMO and Partner, Yiu Wing Entertainment Group, said, "For many years, Yiu Wing has been dedicated to professionally conveying music and joy to audiences, and promoting entertainment and culture to the world! We three parties have come together with the common goal of promoting our local city, guarding and propelling the realization of dreams for performers with aspirations, and hosting various sports, cultural, entertainment, and artistic events. Today's grand opening will become an important milestone. We will not disappoint, as we make the venue an important hub for Hong Kong's cultural arts and sports industries, bringing more exciting and inspiring experiences to the community, and making dreams come true for all dreamers."

Judy Chow, General Manager - Leasing, Sun Hung Kai Real Estate (Sales and Leasing) Agency Limited, said, "GO PARK SAI SHA is part of Sun Hung Kai Properties' mega integrated development project, designed by internationally renowned Zaha Hadid Architects. It serves as a new landmark that seamlessly blends sports, entertainment, dining, and leisure experiences. We are honored to have AXA Dreamland, jointly established by AXA and Yiu Wing, as our anchor tenant at GO PARK SAI SHA. Through this collaboration, we aim to invigorate the local sports and entertainment arts scene, allowing the public to immerse themselves in the unique experiences offered at GO PARK SAI SHA. We congratulate the opening of AXA Dreamland and its establishment as a new hub for local entertainment and sports enthusiasts."

AXA Dreamland is set to enrich the community's cultural scene by hosting a diverse lineup of events, appealing to the public's wide-ranging interests. In May and June, the venue will feature performances by renowned Taiwanese singer SHOU and the popular K-pop group VERIVERY, including concerts and fan meetings. Looking ahead, the schedule includes not only regular concerts and sports events but also art exhibitions, cultural seminars, and various dynamic activities, all aimed at enhancing the city's cultural vibrancy. These events are expected to become a cornerstone of the local community's cultural activities, inviting enthusiastic participation and anticipation from the public.